![]() You can significantly speed up your market research process when you’ve got valuable input to start with. Follow your own passionĭo you have a hobby or passion pursuit? This can be a big leg up-it essentially means you’re a member of your own target audience. If you can manufacture, private label, or dropship one of these types of products, and it provides real, tangible value to this enthusiastic audience, you’ll likely have a much easier time selling your product than if you were building a market from scratch. ![]() Hobbyists are so passionate about their hobbies that they’re often willing to invest however much it takes for them to pursue that hobby. Have you ever met a hobbyist? (Or maybe you are one yourself.) This can be a great market path to take. → Click Here to Launch Your Online Business with ShopifyĬommon types of pain points with existing products and services (as well as personal pain points for individuals) include financial, productivity, process, and support. Pay attention to the things people are saying in your personal circles and online, whether they have complaints about existing solutions that are on the market now, or things that don’t have any good solutions yet. With this in mind, it can be helpful to start with this instead of starting for a product. Frankly, nobody is going to buy your product if it doesn’t solve a need or pain point of theirs. Address a pain pointĪ classic piece of advice for any new business owner.
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